What is WeChat Official Account Admin Platform?

The WeChat Official Account Admin Platform is a cooperation & promotion service launched for famous persons, government, media and enterprises. Official accounts can promote their brands to billions of WeChat users through this WeChat channel, thus reducing propagation cost, raising brand popularity, and building up more influential brand images.

Which official account types are included?

Official accounts fall into subscription accounts and service accounts.

Subscription accounts: provide a new information propagation means for media and individuals to build up better communication and management with readers.

Intended audience: individuals, media, enterprises, government, or other organizations.


What is WeChat verification?

WeChat verification intends to guarantee truth and security of official account information on the WeChat Official Account Admin Platform. Currently, WeChat verification is provided for WeChat official service accounts only.

What are the advantages of WeChat verification?

1) After WeChat verification, more advanced APIs will be obtained to provide users with more valuable personalized services.
2) After WeChat verification, the identifier special for WeChat verification will be visible for users in WeChat.